Count completed campaign activity
Location, time, installation, and device signals are inputs. They do not become a report on their own.
Campaign reporting
A report should say what ran, when it ran, and what the calculation leaves out.
Tote summarizes completed campaign activity at the market level. Each report includes its coverage window, calculation date, and known gaps.
Date every calculation
Each reported result includes the calculation version and the activity window it used.
Include the gaps
Missing activity, quality limits, and recalculation history remain part of the report.
Protect the driver
Advertiser reporting is aggregated and redacted so it cannot expose a named driver’s precise route or inferred home.
Reporting limits
A total without its method is not a useful report.
Tote does not label raw telemetry as impressions, conceal calculation changes, or show a driver’s personal history on an advertiser map.